Challenge

We define HBO South Asia as its benchmark 'design services project'. HBO approached us with a challenge to design their online brand promotional campaign. As an intro, HBO conveyed that the ads were to appeal to the entire audience across India/ South Asia! More so, the designs had to appeal to the young audience as well; therefore had to be trendy. This was to promote many of the HBO programs & shows and will serve as tools for TRP generation. These programs include HBO- SEX AND THE CITY, HBO-ENTROURAGE SERIES etc.

Implementation

Purely a creative endeavour, Magnon dedicated its efforts to produce vibrant and visually appealing creatives appealing to 'HBO fans'. Accosting the efforts, our creative and content teams produced fitting punch lines, micro-sites, EDMs, mailers, Ad tools etc as a 360 degree solution to the HBO online promotions.

Result

The Success of HBO campaigns can be well narrated with the increasing online popularity of HBO Shows. More so, our design efforts are well appreciated across segments and more importantly to the client as well.