Digital Marketing can be said to go hand in hand with Internet Marketing but might not include all of the techniques and practices contained within the category of Internet Marketing. Nevertheless, Digital Marketing extends its presence to the mobile world as well.

In Magnon, we follows all the specific objectives of Digital Marketing, be it Pull Marketing or Push Marketing.

Pull Marketing refers to the initiatives that involve content and video sharing through the web search. Magnon understands the importance of web search and the sharing of information that can be done through Blogs and videos. Magnon even specializes in Brand Building and Viral Marketing which in turn expands the presence of pull marketing to a great extent.

While in Push Marketing, we see that it involves activities like sending out electronic direct mailers, SMS, RSS feed promotions, newsletters, etc. In Magnon, we reach out to the audiences to promote the product or services of our clients.

For promoting one's business, Magnon uses certain tools and these tools include:

• Banner advertsing on internet
• Blogging
• Paid promotions through pay per click campaigns
• Email marketing campaigns
• Product centric promotion through micro sites
• Podcasts/ Video Marketing
• Widget
• Social Media Promotions
• SMS/ MMS Marketing etc.

Magnon takes up both push and pull marketing aspects to meet to the organization's requirements. We therefore undertake services that extend from internet marketing activities like paid promotions, social media optimization and rich media services to SMS marketing, email marketing etc.