It remains close to you for about 80% of your time. It is the first thing you see in the morning and last one at night and remains close to. It is personal, singularizing and almost your shadow – got that? It’s your mobile phone silly.
Now picture this - your prospective customer is on the move and wants a quick glance into your products or services. Chances are that he would rely on his mobile web to search for your website. A usual desktop website on mobile phones is hardly appealing with poor navigation, unviewable images, jumbled up content and perhaps a heavy check for extended loading time for the site. All in all, if your site falls in the same group, probability says that your competitor will acquire that customer.
Your target audience depends on this medium to connect, stay informed and makes decisions, and it is a lifeline to their personal as well as professional worlds. However, ironically this medium usually gets missed out while creating the marketing strategy, or at the best is perhaps just an addendum.
If you thought that same rules could be applied to this medium as well, there is a slight deviation here. The focus here is not on what the customer is looking for, instead it is when and where is she looking for it. Now, the context becomes crucial instead of content.
Magnon, one of India’s leading providers of mobile solutions, sites and apps, focuses on balancing the three goals – user goals, technology goals and business goals for creating a mobile experience for your end customers. Magnon offers mobile web design services that help your brand connect with your target audience, instantly and effortlessly. We also create simple yet sophisticated mobile applications for all major platforms - Android, Blackberry, iPhone, Symbian, MeeGo and more.
So get your business and brand ready for the mobile revolution!