By now perhaps, it is has been iterated a thousand times, but the fact still holds true and relevant - the consumer is in control. The audience is the music! Businesses need adapt to the change to meet the new reality of C2C marketing and brand-authoring. The consumer today prefers soft, neutral and credible voices instead of aggressive advertising blare.
The truth remains, ignoring social media will not make you invisible. Conversations, favourable or adverse, will carry on. And whether you like it or not, these conversations will define your brand. If and when you decide to engage in a conversation, it has to be done respectfully and meaningfully…not just because it is in fashion, but because you care for your customers.
As someone aptly said, “We have embarked upon world’s largest cocktail party, and every issue imaginable is up for grabs”. So, is your brand ready to be a part of this conversation?
Magnon uses its wide and vast experience in the ability to make your customer a part of your brand story. We have in-house “conversationalists” who focus on being social rather than doing social. From launching and managing Facebook campaigns to connecting your brand with your customers on Twitter and LinkedIn; from developing Facebook applications to building online communities; from analyzing the social media pulse for your brand, chalking out a strategy, implementing it and following relevant conversations, Magnon ensures that your brand voice gets its mind share on all pertinent social media platforms.